Globoforce Challenges Managers to Make a “Recognition Resolution” on National Employee Appreciation Day

Southborough, Mass and Dublin, Ireland (Vocus) February 26, 2010

Globoforce, the world’s leading provider of global, strategic on-demand employee recognition solutions, today called upon managers and employees to make a “recognition resolution” starting on March 5, National Employee Appreciation Day. In honor of the day and to foster greater awareness of the need for year-round employee recognition, the Company also announced new programs that offer and encourage advice and inspiring stories of recognition and appreciation.

Employee Appreciation Day falls amid a challenging time for the global workforce. Faced with continued fears of layoffs, salary/pay freezes, longer hours, and fewer resources than ever before, employees are dissatisfied and disengaged. According to a recent report by the Conference Board, only 45 percent of people are satisfied with their jobs (down from 52 percent in 2005 and 61.1 percent in 1987). Due to these alarming facts, Globoforce is encouraging all managers and employees to make a “recognition resolution” in 2010. Similar to a New Year’s resolution where an individual makes a commitment to a lifestyle change, a “recognition resolution” is a commitment to make a “workstyle” change by recognizing and appreciating employees’ achievements and contributions throughout the year.

“While it’s fantastic to see a day illuminating employee appreciation, this day should not be used as simply a celebration. Rather, it should be a day of awareness of an important issue facing today’s workforce and a critical strategy gap that may mean the difference between positive and negative growth for Global 2000 companies,” said Derek Irvine, Head of Strategic Consulting and CMO, Globoforce. “Just as New Year’s Day serves as a day to jumpstart a change in habits, we’d like to make Employee Appreciation Day the kickoff point for a collective commitment to recognize and appreciate employees year-round and see firsthand the impact that a recognition strategy can have on business results.”

Globoforce Launches New Social Media Programs

As part of its dedication towards raising awareness of the need for employee recognition, Globoforce is launching two new initiatives on Employee Appreciation Day on March 5.

Stories of Recognition, presented by Globoforce

Globoforce is welcoming and sharing inspirational stories of employee recognition. Stories will be used to educate the business world about the impact that a well-executed recognition can have upon an employee.

Submissions from managers or employees should include one or more of the following topics:

How a particular recognition moment made a personal impact

How the use of a recognition program helped engage employees and change a company’s culture

How recognizing an employee changed the perspective of a manager

Recognition examples that differ from one country to another

An inspirational employee recognition story that demonstrates the power of appreciation

A company’s or individual manager’s commitment to meeting Globoforce’s challenge of making a “recognition resolution” and how the goal will be accomplished

Stories can be posted on Globoforce’s Facebook page as well as on Twitter

Tweets should contain the following official hash tags: #recognitionstory #EAD2010 (in honor of Employee Appreciation Day)

The Globoforce Recognition Tip of the Day

Each business day, Globoforce will share a new recognition tip or question to its followers. Tips will offer creative ideas, strategic insights, and best practices for successful employee recognition. The tips will be marked with the following official hash tags: #recognition #tipoftheday

To receive Globoforce’s Recognition Tip of the Day, simply become a fan of Globoforce on Facebook: http://www.facebook/globoforce or follow the company on Twitter: http://www.twitter.com/globoforce


About Globoforce

Founded in 1999 and co-headquartered in Southborough, Massachusetts and Dublin, Ireland, Globoforce is the world’s leading provider of global, on-demand, strategic employee recognition solutions for Global 2000 companies. Named a 2008 Inc. 500 company, Globoforce delivers an innovative, easy-to-use, on-demand software solution that engages employees across the globe, transforming the way enterprises motivate their workforce. Globoforce’s blue-chip customer base, which includes Avnet, Dow Chemical, Global Crossing, Fairmont Hotels & Resorts, Intel, Intuit, Procter & Gamble and Thomson Reuters, reflects the importance of recognizing and engaging the workforce in the 21st century. For more information, visit http://www.globoforce.com or visit the Company’s blog at http://globoforce.blogspot.com/.

Media Contacts:

Andrea Dumont

Senior Director of Global Marketing

+1 508 229-1541

Laura Feng

Tier One PR

+1 978-975-1414

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